Vegan Foods Gain Momentum With Celebrity Investments

Not too long ago, vegan foods were still a novelty.

Save for the odd plant-based milk alternative, nobody had thought about other ways in which vegan foods could replace animal-based foods. Even half a decade ago, how would you have reacted had you been told about the different kinds of vegan alternatives we’d have now?

The thought of products like vegan chicken nuggets, vegan chicken tenders, and vegan hamburger patty options hitting every major grocery store, let alone becoming a part of the menus in some of the most popular restaurants across America and Canada would’ve definitely sounded like a stretch.

Now that vegan foods are disrupting the monopoly of meat do you ever wonder what’s next for vegan foods? Is it a revolution?  If it is, where is it heading? 

Well, we have some really good news for you in case you’re wondering how this is shaping up.

Think of it this way, vegan foods are the new cryptocurrency. Many celebrities are not only going out of their way to back vegan food companies and businesses but investing heavily in vegan foods in general. 

The first and the most important name when we discuss celebrities investing in vegan foods is Jay-Z.

Photo from WikiMedia Commons

You may be aware that apart from being a music legend, Jay-Z is also a very successful entrepreneur. 

His firm, Marcy Venture Partners, has recently been in the news for investing in Misha’s Kind Foods. Before this, it had backed numerous other vegan ventures like Simulate (formerly known as Nuggs and dubbed “Tesla of Chicken”), Impossible Foods, Oatly, Partake, and Rihanna’s Savage x Fenty vegan lingerie line

These investors, and their enthusiasm, not only confirm the quality and excellence of our artisan cheeses, but they also align with our long-term vision and mission,” Misha’s Kind Foods co-founder Aaron Bullock said. “We are here to serve the large community of cheese lovers, plant-based or not. Everything we make is kind to your body, kind to the planet, and kind to your wallet.”

Misha’s Kind Foods

Jay-Z isn’t the only celebrity interested in vegan foods. NBA star Chris Paul joined him in investing in Los Angeles-based vegan cheese company Misha’s Kind Foods. They helped raise $3 million in the seed investment round through the MVP firm.

“The mission of Misha’s directly aligns with our values,” Marcy Venture Partners co-founder Jay Brown said. “When we first discovered Misha’s we found some immediate synergies. We embrace companies that value sustainability, empowerment, inclusivity, accessibility, convenience, health and wellness, and personal expression.”

Photo courtesy of Partake Foods

Other Celebrities Who Believe in a Vegan Future

Jay-Z might be one of the earliest investors in vegan businesses but many other celebrities believe in the potential of vegan foods. 

Rihanna, apart from having her own vegan lingerie line, is also an investor in Partake Foods. 

Robert Downey Jr. has invested in the vegan bacon startup Atlas Food Co. 

Leonardo Di Caprio has long been an advocate for sustainability and protecting the environment and has invested in many vegan companies like Beyond Meat, Hippeas, and Califia Farms. 

Katy Perry isn’t just a vegan. She also has around $265 million invested in vegan companies like Impossible Foods and Bragg Live Food Products. 

Jaden Smith has not only invested in Impossible Foods but also runs the I Love You restaurant and vegan food truck to feed the homeless. 

Photo courtesy of Canyon News

With numerous celebrities investing in vegan foods and companies, we’re optimistic about the future being vegan. Are you?

Vibhooti Mangal Tiwari
Vibhooti Mangal Tiwari

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